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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Focus on Timeless Marketing Foundations
The key insight from the snippet is the importance of focusing on timeless marketing foundations rather than tactical aspects that constantly change. Understanding customer psychology and attention is emphasized as crucial for success. The speaker highlights the need to prioritize customer understanding over channel-specific tactics, believing that a strong foundation in marketing principles leads to long-term success. The tension between timeless strategies and current trends is acknowledged, with a focus on refining the positioning of the business to better reflect its unique value within the market.
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