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I Don't Want a Bigger, Better Audience Than I Have Today
If you look at Facebook, Facebook right now, if you scroll your newsfeed, it's four to one. They know that people are willing to give four units to everyone roughly as they consume content. And so the moment you start integrating the ask and integrating the takes or whatever you want to say is the moment that you consciously decrease your growth. You consciously say, I don't want a bigger, better audience than I have today or I'm willing to trade some of it off.