Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
Speed: How to build something better than free.
To build something better than free, one word is key: speed. The founder, Daniel, focused relentlessly on making his product faster than illegal downloads. He aimed to make the gap between hitting play and the music reaching the user's ears imperceptible, targeting a response time of 200 milliseconds. While they didn't consistently achieve this, they reduced it to about half a second. They also used techniques like an animated symbol to create the perception of instant response. The goal was to create an amazing experience that made users feel like they had all the world's music on their hard drive. Having a clear vision of the end product is rare among entrepreneurs, but if achieved, it can lead to substantial success.
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