Guinness' Ad Campaigns: Celebrating Diversity and Extraordinary Lives

Guinness has had many successful campaigns over the years, including the Surfer and sapers campaigns. They have also done great work promoting diversity, including wheelchair basketball and highlighting Gareth Thomas as the first openly gay rugby player. However, as society evolves, Guinness recognizes the need to continue evolving their approach to diversity and engage with the disabled community in a more meaningful way.