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#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Creator Science
Leveraging success in shorts for long form content
To turn the success we find in shorts into long-form content, it's important to marry your niche and keep the topics consistent. Don't abruptly switch topics or styles. YouTube aims to make it easy for creators to have all formats on their channel. They are working on strengthening the connection between shorts and long form. It's also beneficial to include short-form segments within long-form content. This goes beyond just clipping an interview, but creating specific short segments.
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