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Creator Science
#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Sep 12, 2023
Jon Youshaei, Ex-YouTube employee and one of the smartest creators on the platform, shares the best growth advice. Topics include the 1st Frame rule, packaging videos, finding success as a creator, and the future of YouTube.
38:08
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Quick takeaways
- Starting with shorts provides an opportunity to experiment with formats, build an audience, and bridge success to long-form videos.
- Professional experience can be advantageous in the creator world, enabling creators to secure brand deals and open doors to monetization opportunities.
Deep dives
Shorts and Long-Form: The Path to Success
Starting with shorts is a great way to experiment and figure out your niche while managing your full-time job. Shorts provide an opportunity to test different formats and visuals to engage your audience. While shorts may not generate substantial revenue, they allow you to build an audience and gain traction. As you gain confidence and clarity in your content, you can bridge the success from shorts to long-form videos. The key is to marry your niche and maintain consistency in your content across both formats. Deliberate segments within long-form videos can also be repurposed as shorts. By using shorter clips and engaging visuals, you can create anticipation and draw viewers from shorts to long-form videos.
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