Creator Science #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
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Sep 12, 2023 
Jon Youshaei, a former YouTube employee turned successful creator, shares his secrets for explosive growth, having racked up 260 million views in just a year. He reveals the overlooked '1st Frame rule' for captivating audiences and discusses innovative video packaging strategies. Jon emphasizes the benefits of starting with Shorts and offers insights into converting that audience to longer content. He also highlights how age can be a unique advantage in the ever-evolving YouTube landscape.
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Variety Show Approach
- New creators should define their "variety show" format.
- Vary your content within your niche, like James Corden, not Stephen Colbert.
3% Changes
- Don't reinvent the wheel; introduce 3% changes to familiar content.
- Iterate on these small changes to find what resonates with your audience.
MrBeast vs. Tom Cruise
- Jon Youshaei adapted the "man on the street" format.
- He asked people to identify MrBeast and Tom Cruise, sparking his channel's growth.