Creator Science
#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Sep 12, 2023
Jon Youshaei, a former YouTube employee turned successful creator, shares his secrets for explosive growth, having racked up 260 million views in just a year. He reveals the overlooked '1st Frame rule' for captivating audiences and discusses innovative video packaging strategies. Jon emphasizes the benefits of starting with Shorts and offers insights into converting that audience to longer content. He also highlights how age can be a unique advantage in the ever-evolving YouTube landscape.
38:08
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Quick takeaways
- Starting with shorts provides an opportunity to experiment with formats, build an audience, and bridge success to long-form videos.
- Professional experience can be advantageous in the creator world, enabling creators to secure brand deals and open doors to monetization opportunities.
Deep dives
Shorts and Long-Form: The Path to Success
Starting with shorts is a great way to experiment and figure out your niche while managing your full-time job. Shorts provide an opportunity to test different formats and visuals to engage your audience. While shorts may not generate substantial revenue, they allow you to build an audience and gain traction. As you gain confidence and clarity in your content, you can bridge the success from shorts to long-form videos. The key is to marry your niche and maintain consistency in your content across both formats. Deliberate segments within long-form videos can also be repurposed as shorts. By using shorter clips and engaging visuals, you can create anticipation and draw viewers from shorts to long-form videos.
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