Lenny's Podcast: Product | Growth | Career cover image

Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)

Lenny's Podcast: Product | Growth | Career

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Automating B2B Customer Research

Userinterviews.com streamlines B2B customer research by allowing users to specify criteria for target participants, facilitating effective sourcing and evaluation of respondents that match the ideal customer profile (ICP). This automation ensures a consistent influx of relevant research opportunities. Moreover, integrating sales teams as research teams enhances value extraction from customer interactions. Tools like Gong facilitate automated analysis of sales calls, making it possible to monitor specific terms and competitors while pushing relevant data to designated Slack channels. This enables businesses to create automated workflows via platforms like Zapier, transforming sales insights into scheduled customer interviews without manual intervention.

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