Aligning incentives in business is crucial for driving results. A key strategy is ensuring that the individuals behind the design or decision-making processes also bear the consequences of their choices. This alignment motivates individuals to strive for excellence and accountability. Often, a lack of alignment in businesses leads to a disconnect between work, rewards, and consequences. To enhance performance, it is vital to align incentives so that the same individuals are responsible for the work, rewards, and consequences, promoting a sense of ownership and encouraging positive behavior.