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Marketing School - Digital Marketing and Online Marketing Tips
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The Real Value of AI: Boring and Ugly Tasks
The true power of AI lies not in the hot and sexy tasks like creating cool content, but rather in assisting with the boring and ugly tasks that often yield substantial financial benefits. AI should be strategically applied where it makes sense, such as in data analytics and real-time analysis. For instance, AI can help in identifying and reducing wastage in digital ad spend, which can result in significant cost savings and higher ROI compared to using AI for creating engaging content.
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