How to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)
Distribution First
Cutting up longform Content into Many ideas for shortform content
The speaker emphasizes the importance of repetition and exploration in content creation, focusing on extracting 'golden nuggets' from long-form content to explore deeper angles. They highlight the joy in consistently creating content by constantly exploring different perspectives on the core message, enabling a variety of topics to be discussed under one main framework. By viewing content creation as an endless deep dive into various aspects of a central theme, the speaker argues that boredom is not a concern as long as one embraces the multitude of angles within the core message.
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