The Analytics Engineering Podcast cover image

Funnel analytics and AI models for event sequences (w/ Misha Panko)

The Analytics Engineering Podcast

NOTE

Embracing Motif's Unique Approach in Analytics

Motif operates in the space between A/B testing for strong causality and general reporting for correlations. The Motif product experience is distinctive as it requires an educational session before onboarding users to explain its unique approach. Unlike traditional tools, Motif focuses on making trade-offs differently in analytics decisions, emphasizing exploration over predefined reporting questions.

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