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Intro to Value Pricing

The Business of Authority

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Understanding the Value Perception

The value perception of an item is subjective and based on individual factors. The cost to sell an item is influenced by the seller's internal sense of worth and the buyer's emotional attachment or urgency, rather than concrete factors like material costs. The value of an item to a buyer can be significantly higher due to intangible reasons, such as sentimentality or necessity, making pricing a complex and personal decision.

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