The Diary Of A CEO with Steven Bartlett cover image

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

The Diary Of A CEO with Steven Bartlett

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Provocative Branding Leads to Success

Provocative branding, aimed at energizing and polarizing audiences, is a powerful strategy to stand out in the market. By not aiming to please everyone but focusing on engaging a small, passionate fraction of the market, brands can evoke strong emotional connections that transcend basic products. This approach is crucial for building a distinctive brand identity and achieving success, even with limited resources compared to industry incumbents.

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