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The Diary Of A CEO with Steven Bartlett
Provocative Branding Leads to Success
Provocative branding, aimed at energizing and polarizing audiences, is a powerful strategy to stand out in the market. By not aiming to please everyone but focusing on engaging a small, passionate fraction of the market, brands can evoke strong emotional connections that transcend basic products. This approach is crucial for building a distinctive brand identity and achieving success, even with limited resources compared to industry incumbents.
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