TIP 022 : Influence - The Psychology of Persuasion - Robert Cialdini's Book (Investing Podcast)
We Study Billionaires - The Investor’s Podcast Network
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Reciprocation and Indebtedness
Reciprocation, based on the concept of karma, is a cycle where doing a favor for someone usually results in them reciprocating. It can lead to a feeling of indebtedness, as seen in Chaldini's compliance theories. An example from the text discusses how the Hare Krishna sect shifted their donation strategy from grand displays to giving away small flowers, inducing recipients to reciprocate with monetary contributions, significantly boosting their fundraising efforts.
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