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#337 - The Future of Authority Sites
The Authority Hacker Podcast - Actionable Online Marketing
Quality Engagement Over Quantity Leads
Focusing on quality engagement with a smaller number of leads who are highly engaged and likely to convert can be more effective than having a larger number of leads with weaker connections. Building a strong connection with the audience can result in higher conversion rates even with fewer leads. Emphasizing meaningful engagement over just increasing traffic or lead numbers is vital. A large email list may not be valuable if the leads are not genuinely interested in the content or products. Offering valuable resources like interactive downloads or notion databases can help in attracting and retaining a more interested and engaged audience.
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