Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)
Lenny's Podcast: Product | Growth | Career
Leverage Tools to Transform Your Sales Team into Research Powerhouses
Utilizing platforms like userinterviews.com enables businesses to effectively target and engage their ideal customer profile (ICP) by sourcing suitable interview candidates with precise criteria. This automates the process of acquiring feedback from the desired audience. Additionally, viewing the sales team as a research team unlocks significant value for organizations. Tools such as Gong facilitate this by recording calls and allowing for real-time keyword tracking. This allows sales teams to receive transcripts of relevant customer conversations in platforms like Slack, alongside customer details. Subsequently, integrations can be set up via Zapier to automate the scheduling of interviews through tools like Calendly, linking to targeted contacts based on their expressed needs. Such automation enhances efficiency by streamlining customer research efforts. Moreover, combining traditional outreach methods, such as pop-up feedback requests on websites, with community insights from platforms like Reddit or Twitter can further amplify user engagement and feedback gathering initiatives.
