To generate ideas for a business, prioritize identifying and solving problems rather than searching for ideas directly. The essence of entrepreneurship lies in addressing people's challenges. By focusing on problems, you can derive innovative solutions that become your business ideas.
How do you come up with a good idea for your business?
Most people believe that the thing stopping them from starting their own business is a "good idea". I hear people say things like: "I just need an idea". "All the good ideas are taken" or "I had an idea for something but then somebody else did it". Most people put ideas on a pedestal and scour the earth for the right one but they're making a huge mistake. If you search for ideas you will never find one. You must go looking for problems instead.