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For those considering launching a newsletter, especially in competitive spaces, it's wise to avoid complex models and instead focus on simpler approaches that allow for immediate revenue generation. The success of high-profile examples, such as Ben Thompson, does not guarantee similar outcomes for everyone; thus, aspiring newsletter creators should prioritize one-off sales initially. When devising an acquisition strategy for local newsletters using meta ads, effectiveness hinges on straightforward and eye-catching ad creatives that require minimal effort to design, typically achievable in around 30 minutes. Tailoring the copy to directly engage the local audience is crucial for attracting attention and building subscriber numbers.