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Newsletter Operator
Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More
Sep 16, 2024
Matt McGarry, a newsletter growth expert, shares his wisdom on effective growth strategies. He highlights the power of webinars in boosting engagement and marketing techniques. The discussion explores the balance between running courses and agency services for business growth. Matt reveals tips on SEO optimization and the effectiveness of targeted giveaways for subscriber acquisition. Additionally, he delves into local newsletter strategies and the role of AI tools in content creation, stressing the importance of human oversight.
44:28
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Quick takeaways
- The podcast emphasizes the effectiveness of webinars and strategic email marketing in driving participant engagement and course sign-ups.
- It highlights the growth potential of local newsletters through low-cost advertising and referral programs that encourage community involvement.
Deep dives
Webinar Success and Enrollment Strategies
The recent webinar aimed at promoting a new course on growing newsletters was highly successful, attracting over 1,000 registered participants. The speaker emphasized the importance of creating compelling content that resonates with the audience, particularly through intriguing hooks and relevant topics, which in this case were centered around gaining subscribers and achieving financial success. By crafting effective and engaging email marketing strategies, including dedicated promotional emails sent out in advance, they managed to achieve a significant show-up rate of around 40%. This process has been refined through multiple iterations of webinars, leading to better content delivery and increased enrollment numbers, with over 150 participants signing up for the course so far.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode