2min snip

How I Write cover image

How Ben Thompson Built a Writing Empire

How I Write

NOTE

Theories That Have Current Triggers Reasonate More (Ben Thompson)

Insights often emerge from recognizing gaps or complexities within existing frameworks, leading to the development of articulated content that seeks to clarify or enhance understanding. Writing about technology and business dynamics, particularly in the context of AI and capital expenditure, requires a nuanced examination of different market players, such as Meta, AWS, Microsoft, and Google, evaluating their approaches and associated risks. Effective articles not only integrate theoretical ideas but also anchor them in current events, making them relatable and engaging for the audience. Purely theoretical discussions may lack resonance, underscoring the importance of connecting insights to real-life examples. This approach fosters ongoing engagement and demonstrates the evolution of thought processes, rewarding regular readers with a deeper understanding of the author's intellectual journey.

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