Episode 61: RampUp After Dark
Marketecture: Get Smart. Fast.
Innovations in TV Advertising Space
The television business is undergoing disruption due to streaming, leading to changes in advertising buying structure. Previously, local cable companies dominated TV ad sales to smaller regional businesses, which was inefficient and expensive. However, companies like TV Scientific, Vibe, and Mountain are innovating in this space, bringing new advertisers to streaming platforms. This innovation is expected to result in a better consumer experience with more relevant and democratized ads. The use of AI tools is simplifying ad creation, making the industry more dynamic and exciting.
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