Disney Recognizes Marketing Power of ABC by Airing Streaming Shows

Disney realizes the power of its marketing tool through ABC and decides to air streaming shows like Only Murders in the Building on broadcast. This move is driven by the need to maximize the value of these shows while reducing costs. Disney recognizes that the streaming and linear audiences are different and airing shows on multiple platforms doesn't cannibalize the audience. It shows a shift in focus from solely growing streaming services to utilizing different platforms. So, it's no surprise that Disney is putting past episodes of Only Murders in the Building on ABC alongside the new ones.