183 - What makes something valuable? — with Ron Baker
The Futur with Chris Do
The Link Between High Prices and Perceived Quality
High price equals high quality is a heuristic we all use, even when comparing within a company./nConsistency with positioning and strategy is important when tapping into the high price = high quality heuristic./nBeing a low priced leader is a valuable business model, but difficult to sustain./nIn knowledge work, where creativity and intellectual capital are traded, low pricing is not a sustainable strategy.
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