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How to build trust and win your customer’s attention with Seth Godin

The Eric Ries Show

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Empower Through Voluntary Engagement

Assuming everyone is a volunteer and that all power is transient fosters pride and ownership in one's work. This perspective challenges traditional management practices, especially in environments reliant on knowledge workers who possess choices. By creating conditions that encourage commitment rather than enforcing compliance, organizations can cultivate an environment where people want to contribute rather than escape. Ultimately, it emphasizes the importance of designing a fulfilling work life, one that doesn’t necessitate dreaming of vacations to find relief.

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