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Is Music Marketing With TikTok Still Viable
The New Music Business with Ari Herstand
Viral Trends with Cataloged Tracks
Even without the artist's involvement, cataloged tracks known by the public are still going viral, as evidenced by instances like 'Higher' by Creed becoming a meme on TikTok. However, this trend seems to be more prevalent for well-known catalog tracks rather than random artists from SoundCloud, suggesting that familiarity with the song plays a significant role in its viral success.
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