How Many Attributes Are You Associating With?

We do track brant image attributes. Over the past few years, we've changed a lot of what we do based on some of the research out of arrent bobess. So as much as possible, we've revised those attributes to try to get to things which are part of the category decision relevant to something in the category. The problem is, if you're in a category that's high technology, everyone's innovative, and they're innovative in line with their market penetration. So not really adding something when you measure some of those a.