How to increase prices

In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process!

TIME-STAMPED SHOW NOTES:

• [00:00] - How entrepreneurs can overcome the fear that destroys your business growth
• [02:20] - Why companies should focus on Values, People, and Culture development
• [04:20] - The right attitude in solving conflicts within the Company
• [05:43] - Integrating values into your Hiring Process
• [07:05] - Why you should ask yourself “What if a private equity firm bought us tomorrow?”
• [07:40] - Why you should raise your prices if your NPS is over 20.
• The most important point to include in your messaging
• [09:35] - The importance of add-ons
• [10:00] - Other Pricing and Retention Tactics

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