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Marketing Against The Grain
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Focus on Quality and Trust in Building Audience
Building a valuable audience for marketing is about focusing on the quality of the audience and the level of trust you have with them. The audience's quality, in terms of who they are, significantly impacts their value. Additionally, the amount of trust you build with your audience directly correlates with your influence over them, creating what can be called the 'trust equation.' This equation emphasizes the importance of quality and trust over mere size when it comes to measuring audience value.
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