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$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595
The Game w/ Alex Hormozi
Step Three: Qualifying and Investing in Potential Affiliates
To turn potential affiliates into actual affiliates, it's important to get them invested and winning as quickly as possible. This can be achieved by making them a customer and having them buy and use the product. By investing in the product themselves, affiliates are more likely to believe in it and make more money. Another way to get them invested is by making them an expert through onboarding and training, which can be paid for with a portion of their potential earnings. The key is to find the right balance in the investment required to maximize active affiliates. Make your affiliates customers, experts, or both, and adjust the commitment level as needed to ensure success.
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