
Nicolas Cole: What is the secret to writing high-performing content online?
The HeyCreator Show
Crafting Compelling Headlines
Crafting compelling headlines involves presenting a specific number of items or ideas, clearly defining the subject matter, and targeting a specific audience. Whether it's one main idea or several, specifying the number of items or ideas gives the reader a clear expectation of what to expect from the content. Clearly defining the subject matter, whether it's reasons, mistakes, lessons, habits, or mindsets, helps the reader understand the focus of the content. Lastly, identifying the target audience in the headline helps to tailor the content to a specific group of people.
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