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Perception of Expertise Through Teaching
The speaker emphasizes the importance of merging expertise from different communities and industries. They highlight the value of learning from others and outsourcing tasks where necessary. The speaker reflects on their journey of undervaluing certain skills until they hired a copywriter. They stress the necessity for businesses to incorporate digital marketing and internet presence. The speaker suggests that teaching can enhance one's perception as an expert, indicating a small difference between being an expert and being perceived as one.