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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
Frame Your Offer Wisely
In interactions involving offers, the way an offer is framed significantly influences acceptance and emotional response. Cultural context plays a role in how offers are perceived, but the framing—whether presented as giving, taking, or splitting—shapes emotions and decisions. This insight emphasizes that in commercial engagements, such as selling courses or products, the framing of an offer, alongside the emotional resonance it creates, can determine not only whether someone accepts but also their subsequent feelings towards the offeror. The art of persuasion lies in crafting the right messages and emotional appeal.
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