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It's Raining AI (428)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating the Changing Landscape of Social Media Algorithms and Content Creation
The evolving social media landscape emphasizes distributed media where individual pieces of content's engagement and ranking are paramount, regardless of total followers. Brands are advised to focus on creating ephemeral content to build digital scarcity and capitalize on organic reach. Community building and traditional social media practices are de-emphasized in favor of stringing together impactful moments to engage audiences and drive action. This shift aligns social platforms like YouTube, Instagram, TikTok, and reels as discovery networks for prompt audience response.
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