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How to Drive the Right Traffic and Leads with This Modern SEO Strategy (with Sam Dunning)
Distribution First
Proactivity in Content Strategy Ensures Visibility
Maximize content visibility by actively repurposing and distributing content across various platforms like LinkedIn, YouTube, and podcasts. Implement a strong internal linking strategy to signal relevance and authority to Google, linking new content to existing articles and landing pages. This approach demonstrates the importance of the new page and encourages Google to crawl it. Prioritize updating content in search console and adopt a consistent publishing cadence to cover all relevant topics comprehensively. Assess keyword rankings regularly and be prepared to adjust strategies, including building backlinks for competitive terms. By taking a proactive stance, especially in enterprise environments, you enhance discoverability and optimize for sustained organic growth without merely waiting for rankings to improve.
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