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11 Essential Building Blocks For Crafting Copy That Sells
Dan Kennedy's Magnetic Marketing Podcast
Systematizing Learning for Efficiency
The speaker's journey of mastering copywriting took six years of dedicated effort, followed by two years of refinement. Realizing the challenge others faced in mastering copywriting, the speaker systematized the process by creating 11 building blocks for effective copywriting. The foundation of these building blocks is to ensure that every piece of copy begins with a strong headline.
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