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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

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Driving Performance through Transparent Bonus Culture

The Indian financial ecosystem is adopting a unique monthly bonus culture driven by algorithms instead of human intervention. Bajaj has set a transparency standard in this approach, attracting ambitious young professionals seeking quick wealth. Employees, predominantly below 30, are motivated by monthly incentives. This culture extends to smaller towns with young professionals striving for financial success. The expansion challenges are highlighted due to India's diverse demographics and cultural differences.

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