Nowadays, trainers and L&D professionals often turn to the power of video to deliver training. But a video alone doesn’t guarantee your viewers will learn and retain the information. So how do you create a video that provokes true learning?

In this episode of The Visual Lounge, we’re joined by Jonathan Halls, the President and CEO of Jonathan Halls LLC, a Professor at George Washington University, and a best-selling author.

Jonathan reveals his top tips for using video in training scenarios, what he’s learned from his background in the BBC, and what people often get wrong about using video. We hear his insights into how we can use videos to provoke learning and what true learning really means in different contexts.

Jonathan shares his take on one of the top questions in the video creation world – how polished do videos really need to be? He also breaks down the three principles of training video creation – purpose, polished, and professional – and how they can guide you when creating your own content.

Learning points from the episode include:

• 00:00 – 02:40 Introduction
• 02:40 – 03:49 Jonathan’s tip for using video in training scenarios
• 03:49 – 04:55 What he learned from his TV background
• 04:55 – 08:16 What people get wrong about using video and how to decide when to use it
• 08:16 – 17:00 How to provoke learning with videos (and what it really means)
• 17:00 – 21:29 How polished do training videos need to be?
• 21:29 – 28:35 An overview of Jonathan’s book
• 28:35 – 32:05 Speed round questions
• 32:05 – 33:20 Jonathan’s final take
• 33:20 – 34:47 Outro

Important links and mentions:

• Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls/
• Jonathan’s website: http://www.jonathanhalls.com/
• Read the book, Creating Training Videos: Professional Quality With a Smartphone: https:/www.amazon.com/Creating-Training-Videos-Professional-Smartphone/dp/1953946968/