Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
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Advantages of Productized Services and Variable Cost Model
Productized agencies offer clear, easy-to-understand packages with fixed costs, making them predictable and scalable. On the other hand, services tied to variable costs require consideration of factors like content production, team time, and quality maintenance. While productized services are static in cost and easily scalable, variable cost models depend on factors like SEO traffic scaling or paid media budgets. Creator-led agencies may pose challenges as creators might not be effective operators in the long term, leading to initial spikes but potential issues thereafter.
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