Local publications are diversifying revenue streams with a mix of memberships and ads. Shifting focus from page views to quality content is crucial for success. For local news, the hook for consumer engagement must be different, focusing on exclusivity or unique content that AI cannot replicate. Establishing relationships through deeper reporting and community support is key for sustainable growth.
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.
In this episode, Dylan & Geoff discuss…
- The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
- Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
- Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
- Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
- Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
- Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
- ...and much more
OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
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