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Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends
Marketing Against The Grain
Leverage Established Products for Smart Marketing
Capitalizing on established products presents a significant business opportunity, as demonstrated by successful marketers who draw attention through influence rather than requiring deep technical expertise. When a product already has value, integrating a strong marketing team can effectively elevate its reach and marketability. Exploring existing assets, like the example of backyard baseball, illustrates the emphasis on leveraging well-known concepts to create profitable ventures without needing a technical founder.
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Listen to the best highlights from the podcasts you love and dive into the full episode