Creating a Blue Ocean Strategy in an Existing Industry

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Exploring the concept of a Blue Ocean strategy in an existing industry by considering companies like Rivian that have successfully entered a new space within a saturated industry. The key aspects to evaluate include compelling value to the marketplace, differentiation with a higher price point, and accessibility to a large customer base. The success of companies like Rivian and Tesla in creating new markets and setting industry standards indicates the potential for developing a Blue Ocean strategy within an established industry.

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

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