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20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Product Market Fit before Growth
Hiring for growth should not precede achieving product market fit, as the founder's role is to ensure this fit. If founders struggle to find product market fit, success is unlikely. Product growth companies should begin with design partners, around six to eight customers found through networks, to establish a strong onboarding process before opening up for mass adoption. First impressions in product growth are crucial, as it is challenging to bring back users who had a negative first experience.
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