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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
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Brand Differentiation in Crowded Markets
In competitive markets like alcohol and haircare, numerous challenger brands have emerged. While having an excellent product is crucial, the key to long-term success lies in creating a core differentiator beyond product quality, such as winning awards and word-of-mouth recommendations. Merely promoting clean and sustainable attributes as brand pillars may not suffice; a strong brand foundation, like the one anchored around a concept like 'time' for Crown Affair, is essential for standing out in crowded spaces.
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