
20Sales: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | Moving from SMB to Enterprise: How and When | Verticalised Sales Teams: Why They are a Gamechanger and How to Build Them with Ben Fiechtner, CRO @ Clari
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Shift Focus from Features to Understanding
Emphasize the importance of understanding the customer’s needs rather than just presenting product features. Organizations often fall into the trap of self-centered selling, focusing on product capabilities instead of addressing client perspectives. To effectively communicate your viewpoint, arrive with informed opinions and solutions, rather than merely stating problems. This approach applies to discussions with both clients and superiors. Prioritize studying the client's business to tailor your insights effectively, fostering a deeper connection and enhancing persuasive efforts.
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