The Power of Data: How Google Provides Better Results and Advertising

Data is a unique commodity compared to others because having a monopoly on data doesn't lead to price gouging; it leads to a better product. Google's monopoly on data allows them to provide better advertising and results for consumers. Google ads have a higher click-through rate and convert better than organic search results. Small businesses have seen immediate changes in their success by running Google ads. The scale and quality of Google's product make it the best in the search market.