The Prof G Pod with Scott Galloway
Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub
Sep 18, 2023
Scott Galloway welcomes Ed Elson, an Analyst at Prof G Media, to dissect some of the hottest topics in markets today. They argue the case for breaking up Google amidst its antitrust trial, weighing the pros and cons. The excitement around Birkenstock's IPO reveals insights into its direct-to-consumer strategy and brand loyalty. Additionally, they tackle the controversial nature of surge pricing in various industries, sparking a lively debate about its implications for consumers and market dynamics.
45:20
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Quick takeaways
- Birkenstock's IPO is expected to be successful due to its strong brand and global presence.
- Google's antitrust trial could lead to significant changes in its business practices and have far-reaching implications.
Deep dives
Birkenstock files for IPO with an estimated valuation of over $7 billion
German shoemaker Birkenstock has filed for an IPO, and it is expected to garner a valuation of more than $7 billion. The company, which is majority-owned by private equity firm El Cataton, has seen strong growth in its direct-to-consumer business and has a loyal customer base. With its iconic brand and global presence, Birkenstock is poised for success in the IPO market.
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