The Prof G Pod with Scott Galloway Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub
21 snips
Sep 18, 2023 
Scott Galloway welcomes Ed Elson, an Analyst at Prof G Media, to dissect some of the hottest topics in markets today. They argue the case for breaking up Google amidst its antitrust trial, weighing the pros and cons. The excitement around Birkenstock's IPO reveals insights into its direct-to-consumer strategy and brand loyalty. Additionally, they tackle the controversial nature of surge pricing in various industries, sparking a lively debate about its implications for consumers and market dynamics.
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Breakup Benefits
- Corporate breakups usually benefit everyone except those in charge.
- Shareholders, employees, VCs, and the commonwealth all win due to increased competition and innovation.
Founder Control
- Google's founders, like Zuckerberg, prioritize control over maximizing wealth.
- They exemplify how leadership resists breakups despite broader benefits.
Data Monopolies
- Data monopolies differ from traditional ones by improving products instead of raising prices.
- Google's higher ad click-through rates exemplify data's role in product enhancement.
