The Prof G Pod with Scott Galloway cover image

Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub

The Prof G Pod with Scott Galloway

CHAPTER

Google's Antitrust Trial: A Turning Point

This chapter explores the pivotal antitrust trial against Google, focusing on allegations of anti-competitive practices like paying companies to secure default search engine status. The discussion highlights the potential benefits of breaking up tech monopolies for shareholders, employees, and the economy while examining historical precedents. It also debates the balance between fostering competition and the innovations resulting from Google's dominant market position.

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