Hunter Hammonds - Positioning pt. 2: How to scale to $1M+
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Filtering Leads for Right Fit
Filtering leads is crucial to ensure that the right people are booking calls and proceeding further in the sales process. By refining the outbound communication, positioning on the website, and during the call booking process, it becomes easier to weed out individuals who may not be a good fit. Utilizing specific language and criteria such as focusing on brands and products, average timeline expectations, working with founders, and appointing sole decision-makers helps in identifying the right prospects. Implementing various triggers and touchpoints throughout the process ensures that the company engages with the most suitable leads, despite the challenge of handling a high volume of incoming leads.
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