Dive Club 🤿 Hunter Hammonds - Positioning pt. 2: How to scale to $1M+
28 snips
Apr 25, 2024 Guest Hunter Hammonds, designer and entrepreneur, shares insights on positioning in design business. Topics include selling yourself on a landing page, converting leads to customers, trimming operational fat for margins, improving sales calls, and more.
AI Snips
Chapters
Transcript
Episode notes
Early Freelance Breakthrough
- Hunter recounts early freelance days charging $7,000 every two weeks while working as a fractional design lead for startups.
- He rejected an acquisition that taught him to chase deep consulting budgets instead of flashy creative clients.
Where The Real Budgets Live
- Bigger budgets live in consulting and embedded product teams, not flashy brand work.
- Chasing enterprise consulting buys you scale and sustainable revenue over one-off creative projects.
Don't Compete On Price
- Avoid competing on low‑price, high‑volume design that AI and overseas talent can commoditize.
- Instead specialize in complex product or brand work where human judgment and behavioral understanding create outsized value.