Hunter Hammonds - Positioning pt. 2: How to scale to $1M+
Apr 25, 2024
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Guest Hunter Hammonds, designer and entrepreneur, shares insights on positioning in design business. Topics include selling yourself on a landing page, converting leads to customers, trimming operational fat for margins, improving sales calls, and more.
Enhancing brand perception with logo animation investments using tools like Jitter.
Organizational agility required for significant adjustments in revenue and headcount doubling.
Key aspects of scaling independent design businesses include positioning, hiring, and sales operations.
Deep dives
Investing in Logo Animation as a Branding Strategy
Investing in logo animation for new projects is highlighted as a way to enhance brand perception, with Jitter simplifying animation creation by offering intuitive editing tools and various export options such as for websites, videos, and gifs, streamlining the animation process for brands seeking premium appeal.
Organizational Shifts with Business Growth
The episode underscores that each revenue or headcount doubling necessitates significant organizational adjustments, emphasizing the need for agility in adapting systems and processes to support business evolution from generating zero to a million dollars in revenue, as distinctly different businesses emerge at each growth milestone.
Building Independent Design Businesses with Hunter Hammonds
Designer and entrepreneur Hunter Hammonds shares insights on scaling independent design businesses, delving into solopreneur positioning, hiring strategies, and critical aspects like sales and operations necessary for developing a successful seven-figure design agency, drawing from his experience of growing multiple agencies to million-dollar revenue levels.
Impact of Design Foundation on Business Problem Solving
The discussion with Hunter elaborates on leveraging design skills to solve complex business problems, with a focus on product-oriented agency work that emphasizes understanding customer experiences, retention, and joy creation through effective design solutions, highlighting the value of designers in addressing critical business challenges.
Strategic Transition towards Business Expansion
Hunter focuses on strategic transitions in business growth, emphasizing the importance of avoiding common scaling mistakes, such as prioritizing the 'who' over 'how' in team building, nurturing long-term relationships with trusted team members, and embracing a shift towards senior talent over junior hires to minimize operational challenges and enhance business stability.
Today we're talking with designer and entrepreneur, Hunter Hammonds, who has grown 5 different agencies to millions in revenue in less than a year. So in this episode we walk through the different stages of building an independent design business—starting from positioning yourself as a solopreneur all the way to scaling operations to 7 figures. We get into the weeds about:
- Hunter’s framework for selling yourself on a landing page
- The tactics OffMenu uses to convert more leads to customers
- Why Hunter thinks MRR is a misguided metric
- What operational fat you can trim to increase margins
