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Removing Fear From The Sales Process (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
High Net Worth Individuals Value Money and Avoid Waste
High net worth individuals, especially older and affluent ones, fear and hate wasting money due to past experiences during economic downturns. They prioritize investing in appreciating assets and seeking bargains. Despite having one indulgence, they typically have a strong aversion to squandering money, driven by a history of regretful spending.
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